Today’s expression: “to sell someone short”

21 Nov

Sometimes we underestimate our own value. We call this “selling yourself short”. It may happen out of modesty, or from genuinely not realising how good we are. In a more literal sense, it can also apply to an object. For example, “The salesman sold his product short, by not demonstrating all its great features.”

In short, “to sell someone/something short” is to underestimate the value, to not see or show all the good features. In today’s cartoon, Hägar the Horrible is using the expression in a sarcastic way.

sell short

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