Hägar’s horrible mistake: “to lay it on thick”

25 Nov

Hägar the Horrible is back, to teach us another expression: “to lay it on thick”.

Imagine that you are having breakfast. You have a piece of toast, and you put some jam (or “jelly” in US English) on it. Then you add some more jam. And some more. Until the jam is thicker than the toast. That’s much more than normal, isn’t it?

Well, that’s where this expression comes from. To “lay it on thick” is to exaggerate something, for example praise, excuses, or blame. It also means to make an emotion or experience seem more important or serious than it really is. In Hägar’s example, he wanted to make his men ready for a battle, but he did it so much that he made them scared of fighting.

laying it on thick


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